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How Factory Farming Harms People, Planet and Animals


Outline of how the misinformation campaign was built.


The ‘Exxon knew” moment for the meat industry

This whole section very heavily inspired by

What was the Exxon knew moment ?

The ‘Exxon knew’ moment in 1982 Dr Hoffer and a team from Exxon predicted CO2 levels to the current day with surprising accuracy in 2019 AOC


in the same year

🔗 Source: Revealed: How the livestock industry funds the ‘greenhouse gas guru’
Documents reveal how the CLEAR Center at UC Davis, a research institute run by Frank Mitloehner, has become central to the agricultural sector’s PR and lobbying efforts

This article details the opposition to

🔗 Source: Food in the Anthropocene: the EAT– Lancet Commission on healthy diets from sustainable food systems
An analysis of the phenomenon, published later in The Lancet, described how a “digital countermovement” managed to “organise rapidly” around the hashtag #yes2meat in the days leading up to the report’s launch. This “new sceptical community,” the journal admits, was soon “dominating discussions about the EAT-Lancet report in intriguing and worrying ways”. While the report was positively received by mainstream media, it “also led to highly polarised debates online including misinformation, conspiracy theories and personal attacks”. The Lancet concluded that these online controversies showed how a “rapidly changing media landscape poses serious challenges to science communication on health and climate issues”.

so who funded UCDavis CLEAR?

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🔗 Source: IFEEDER Confidential memorandum of Understanding
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