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Misinformation, Propaganda and Denial

Misinformation, Propaganda and Denial

Definitions and background

Overview

Outline of how the misinformation campaign was built.

How and Why is American Feed funding animal science dept at UC Davis ?

To spread misinformation about meat industries role in climate change

Step 1 What Big Ag learned from Big Oil

Wrap lies in promises - and share them as widely as possible

Step 3 drown out voices with social media of all those who were not peddling these myth

outline of what we want to cover

Step 4 Climate Policy Damaged

Mitloehner’s promotion of fecal waste as renewable energy helped get tax incentives for factory dairies in Biden’s IRA climate bill. Many may soon profit more off shit than milk.

“But Mitloehner was always transparent about his funding”

He does admit his source of funding just omits to its scale and its hundreds of thousands of dollars

Did the bad guys win?

No mention of meat at Paris COP and only one about farm animals


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