Humane Being's S.C.R.A.P. Library
How Factory Farming Harms People, Planet and Animals
Misinformation, Propaganda and Denial
Definitions and background
Overview
Outline of how the misinformation campaign was built.
How and Why is American Feed funding animal science dept at UC Davis ?
To spread misinformation about meat industries role in climate change
Step 1 What Big Ag learned from Big Oil
Wrap lies in promises - and share them as widely as possible
Step 3 drown out voices with social media of all those who were not peddling these myth
outline of what we want to cover
Step 4 Climate Policy Damaged
Mitloehner’s promotion of fecal waste as renewable energy helped get tax incentives for factory dairies in Biden’s IRA climate bill. Many may soon profit more off shit than milk.
“But Mitloehner was always transparent about his funding”
He does admit his source of funding just omits to its scale and its hundreds of thousands of dollars
Did the bad guys win?
No mention of meat at Paris COP and only one about farm animals
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